TY - BOOK AU - Thakkar, Ankit TI - Himalaya Wellness Category development of Himalaya products in SAMT (stand alone modern trade)stores. Establish 2nd category of Himalaya products in Supermarket PY - 2017/// CY - Mumbai PB - IES's Management College and Research Centre KW - Category development KW - Marketing N1 - Name of the Guide: Prof. Hirendra Soni ER -