TY - BOOK AU - Kondvilkar, Tushar TI - Brandkraft Multidimensional / 360 degree practices for mobile shopping app & services PY - 2017/// CY - Mumbai PB - IES's Management College and Research Centre KW - Brandkraft Multidimensional / 360 degree practices for mobile shopping app & services KW - Marketing N1 - Name of the Guide: Prof. Richa Chaudhary ER -