TY - BOOK AU - Munshi, Vivek TI - Birla Sunlife Insurance To generate leads for the company and to study perception of insurance advisors and customers towards life insurance PY - 2017/// CY - Mumbai PB - IES's Management College and Research Centre KW - Birla Sunlife Insurance To generate leads for the company and to study perception of insurance advisors and customers towards life insurance KW - Marketing N1 - Name of the Guide: Prof. Richa Chaudhary ER -