TY  - BOOK
AU  - Shah, Tirth
TI  - Birla Sunlife Insurance Company Limited 1. To generate sales lead for the company 2. To market company's products to potential customers 3. To study what motivates an insurance advisor to join the industry 4. To study motive behind buying life insurance 5. To recommend ways to company on how to attract more insurance advisors and customers
PY  - 2017///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Birla Sunlife Insurance Company Limited 1. To generate sales lead for the company 2. To market company's products to potential customers 3. To study what motivates an insurance advisor to join the industry 4. To study motive behind buying life insurance 5. To recommend ways to company on how to attract more insurance advisors and customers
KW  - Marketing
N1  - Name of the Guide:  Prof. Richa Chaudhary
ER  -