TY - BOOK AU - Navghare, Vaidehi TI - Brand Care Medical Advertising & Consultancy Ltd. Objectives: 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension, Urology therapies. 3. Market Research project based KOL interviews PY - 2017/// CY - Mumbai PB - IES's Management College and Research Centre KW - Brand Care Medical Advertising & Consultancy Ltd. Objectives: 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension, Urology therapies. 3. Market Research project based KOL interviews N1 - Name of the Guide: Prof. Neeraj Dixit ER -