TY  - BOOK
AU  - Barot, Haresh
AU  - Chhaniwal, Poonam V.
TI  - The Journey of Unicorn Uber from San Francisco to International Disruption
KW  - Disruptive technology
KW  - customized transportation
KW  - Generation Y
KW  - global expansion
KW  - glocal products
KW  - transportation pain points
N2  - Uber, one of the most valuable and talked about private start-ups of today’s time, took the transportation industry by storm through its technology enabled transportation solutions. This case study explores the journey of Uber from its inception to being one of the most valuable new organizations. It also tries to explore the various issues which the company countered in its journey of expansion and growth
ER  -