TY  - BOOK
AU  - Hemrajani, Pragati
AU  - Sharma, Shiv Kumar
TI  - Influence of Urgency on Financial Risk-Taking Behavior of Individual Investors: The Role of Financial Risk Tolerance as a Mediating Factor
KW  - financial risk-taking behavior
N2  - This paper empirically examines whether unobserved variable (urgency) is capable of influencing individual investors' financial risk-taking behavior. It further aims to explore the causal relationship from urgency through financial risk tolerance to financial risk-taking behavior. Based on the review of previous studies, two conceptual frameworks (direct effect and indirect effect) followed by a set of hypotheses were developed. A survey was conducted among individual investors (N = 90) with various levels of investment experience, through a structured questionnaire followed by data analysis using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results were found to be significant when examined for both direct and causal pathways thereby suggesting the need for more research aimed at examining the effects of these unobserved variables on financial risk-taking behavior of individuals
ER  -