TY  - GEN
AU  - Murthy, E N
ED  - The IUP Journal
TI  - The IUP Journal of Marketing Management Vol 16(XVI): 2017
SN  - 0972-6845
CY  - HYDERABAD 
PB  - IUP PUBLICATION
KW  - Marketing Management
N1  - INDIAN JOURNAL
ER  -