TY  - GEN
AU  - MURTHY, E N
TI  - The IUP Journal Marketing Management Vol 7+8+9: 2008+2009+2010
CY  - HYDERABAD 
PB  - IUP PUBLICATION
KW  - Soft Skills
N1  - INDIAN JOURNAL
UR  - http://www.iupindia.in
ER  -