TY  - GEN
AU  -  Murthy, E N 
ED  - The IUP Journal.
TI  - The IUP Journal of Business Strategy Vol 8(VIII): 2011
SN  - 0972-9259
CY  - HYDERABAD 
PB  - IUP PUBLICATION
KW  - Strategic Management
N1  - INDIAN JOURNAL
UR  - http://www.iupindia.in
ER  -