TY  - GEN
AU  - Sheninger, Eric; Rubin, Trish
TI  - Branded: tell your story, build relationships, and empower learning
SN  - 978-81-265-7210-6
U1  - 658.827/Sch/Rub 
PY  - 2017///
CY  - New York
PB  - Jossey-Bass
KW  - Brand management
N1  - About the Authors

Introduction: Our BrandED Short Story  

Eric's Path  

Trish's Path  

"The Brandality Modality"  

Welcome to the BrandED Conversation  

 

Conversation 1: From Brand to BrandED

Part One: In Brand We Trust

Part Two: BrandED Matters to Today's School Leaders

Part Three: BrandED Unifies a School Improvement Plan

Conversation 1 Tips

Conversation 1 Reflections

 

Conversation 2: In the Zone for BrandED Innovation

Part One: The Psychology of BrandED Innovation

Part Two: Tools to Inspire BrandED Innovation

Part Three: BrandED Reputation Management

Conversation 2 Tips

Conversation 2 Reflections

 

Conversation 3: Developing a BrandED Leadership Presence

Part One: A "Personal Professional" BrandED You

Part Two: Be the BrandED Storyteller-in-Chief

Part Three: The BrandED Leader as "Edupreneur"

Conversation 3 Tips

Conversation 3 Reflections

 

Conversation 4: Developing Your BrandED Strategic Plan

Part One: The BrandED Drivers

Part Two: Your BrandED Strategic Plan

Part Three: BrandED Stakeholder Relationship Management

Conversation 4 Tips

Conversation 4 Reflections

 

Conversation 5: Sustaining BrandED Innovation

Part One: Invest in BrandED Leadership

Part Two: The Trend-Setting Stance of a BrandED leader

Part Three: The BrandED Competitive Advantage

Conversation 5 Tips

Conversation 5 Reflections

 

Conversation 6: Communicating With BrandED Leadership Tools

Part One: The BrandED Payoff of Distributed Leadership

Part Two: Press
N2  - Description
Move beyond mascots and clever taglines! From award-winning principal Eric Sheninger and marketing strategist Trish Rubin, BrandED invites school leaders into a smart conversation about the genuine power of brand in education. "BrandED" is not a business brand concept designed for selling. It is an educator's tool and skill-set for showcasing assets and strengthening relationships with all stakeholders. BrandED thinking captures the focused spirit of the outstanding work taking place in schools every day that can be easily recognized, talked about, and valued. This inspiring, practical guide will help you adopt a BrandED mindset for school improvement
ER  -