TY  - GEN
AU  - Port, Michael
TI  - Book yourself solid: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling
SN  - 978-81-265-7245-8
U1  - 658.8/Por 
PY  - 2018///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Marketing,
KW  - Selling
KW  - Strategic Planning, Business
N1  - TABLE OF CONTENTS
BOOK REVIEW
Acknowledgments

Author's Note  

Preface  

 

Module One Your Foundation

Chapter 1 The Red Velvet Rope Policy  

Chapter 2 Why People Buy What You're Selling

Chapter 3 Develop a Personal Brand

Chapter 4 How to Talk About What You Do

 

Module Two Building Trust and Credibility

Chapter 5 Becoming a Likeable Expert in Your Field

Chapter 6 The Book Yourself Solid Sales Cycle Process  

Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy

Chapter 8 The Power of Information Products  

 

Module Three Simple Selling and Perfect Pricing

Chapter 9 Perfect Pricing  

Chapter 10 Super Simple Selling

 

Module Four The Book Yourself Solid Six Core Self-Promotion Strategies

Chapter 11 The Book Yourself Solid Networking Strategy  

Chapter 12 The Book Yourself Solid Direct Outreach Strategy  

Chapter 13 The Book Yourself Solid Referral Strategy  

Chapter 14 The Book Yourself Solid Speaking Strategy  

Chapter 15 The Book Yourself Solid Writing Strategy  

Chapter 16 The Book Yourself Solid Web Strategy  

 

Part 1: Designing Your Website  

Part 2: Getting Visitors to Your Website

Part 3: Building Your Social Media Platform  

Final Thoughts  

References  

How to Reach Michael Port

About the Author

Index
N2  - Description
Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term
ER  -