TY  - BOOK
AU  - Pratha Parikh
TI  - A study to understand the importance of customer relationship management in pharmaceutical sector
U1  - PM/16-18/4442552 
PY  - 4319///1
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - customer relationship management, pharmaceutical sector
N1  - Prof. Ulhas Karkhanis
ER  -