TY  - BOOK
AU  - Vivek Munshi
TI  - Application of sensory marketing in advertising with reference to Coca-Cola
U1  - MMS-Mar/16-18/4442453 
PY  - 4319///1
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - Sensory marketing
N1  - Prof. Ritu Sinha
ER  -