TY  - BOOK
AU  - Rhea Mulgaonkar
TI  - A study analyzing the impact of promotional discounts on store performance
U1  - PG-Mar/16-18/4442399 
PY  - 4319///1
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - Advertising & promotions
N1  - Prof. Ritu Sinha
ER  -