TY  - BOOK
AU  - Farhan Khan
TI  - A study on brand loyalty in India FMCG market with special reference to personal care products
U1  - MMS-Mar/16-18/4442435 
PY  - 4319///1
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - Brand loyalty
N1  - Prof. Vijay Bhangale
ER  -