TY  - BOOK
AU  - Ali Lakdawala
TI  - Conventional advertising & online challenge: The way forward
U1  - MMS-Gen/16-18/4442341 
PY  - 4319///1
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - Conventional advertising, online challenge
N1  - Prof. Svetlana Tatuskar
ER  -