TY  - BOOK
AU  - Anushree Bagwe
TI  - A study of influence of humour advertising on consumer buying behaviour
U1  - PG-Mar/16-18/4442370 
PY  - 4319///1
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - Humour advertising, on consumer buying behaviour
N1  - Prof. Vijay Bhangale
ER  -