TY  - BOOK
AU  - Jinay Maniar
TI  - A study on single celebrity vs. multiple celebrity endorsement
U1  - PG-Mar/16-18/4442378 
PY  - 4319///1
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - celebrity endorsement, Advertising
N1  - Prof. Vijay Bhangale
ER  -