TY  - BOOK
AU  - Virali Shah
TI  - A study on impact of changing media preferences on advertising agency structure
U1  - PG-Mar/16-18/4442404 
PY  - 4319///1
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - Advertising agency
N1  - Prof. Vijay Bhangale
ER  -