TY  - BOOK
AU  - Inzimamul-Haque Patel
TI  - A study on audience behaviour towards Mcdonald's Television Advertisement
U1  - MMS-Mar/16-18/4442456 
PY  - 4319///1
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - Advertising, Consumer behaviour
N1  - Prof. Suhas Pai
ER  -