TY  - BOOK
AU  - Khushboo Shah
TI  - A study of understanding premium pen sector and consumer buying preference for faber castell
U1  - PG-Mar/16-18/4442382 
PY  - 4319///1
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - Consumer buying preference,  faber castell, pen sector
N1  - Prof. Suhas Pai
ER  -