TY  - BOOK
AU  - Yadav, Chette Srinivas
AU  - Sudhakar, A.
TI  - Impact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysis. 
KW  - Socioeconomic factors
KW  - Consumer behavior
KW  - Health insurance policies
KW  - Decision making
KW  - Regression analysis
KW  - Health insurance
KW  - India
N2  - The objective of this study is to check the socioeconomic factors influencing purchase decision making among health insurance policyholders in India. Data was collected through a structured questionnaire given to 170 customers. Data analysis was done through regression with the help of the 170 responses received. The study found that the dependent factor, i.e., health insurance institutional choice, and the independent factors, viz., age, gender, income, marital status, and cover HI, have a significant impact on the decision making process
ER  -