TY  - GEN
AU  -  Murthy, E. N 
ED  - IUP Publication.
TI  - The IUP Journal of Brand Management Vol 10(X): 2013
CY  - HYDERABAD 
PB  - IUP PUBLICATION
KW  - Brand Management
KW  - Marketing
N1  - INDIAN JOURNAL
UR  - http://www.iupindia.in
ER  -