TY  - BOOK
AU  - Murthy, E N
ED  - THe IUP Journal
TI  - The IUP Journal of Management Research Vol 11: 2012
CY  - HYDERABAD 
PB  - IUP PUBLICATION
KW  - Management Research
N1  - INDIAN JOURNAL
UR  - http://www.iupindia.in
ER  -