TY  - BOOK
AU  - Ma, Dalong 
AU  - Mattingly, E. Shaunn 
AU  - Kushev, Trayan N. 
AU  - Ahuja, Manju K. 
AU  - Manikas, Andrew S. 
TI  - Persistence Decisions: It’s Not Just About the Money 
KW  - Family business entrepreneur
KW  - entrepreneurial persistence
KW  - non-financial benefits
KW  - conjoint experiment
N2  - Drawing on threshold theory, we examine the effects of attributes of alternative opportunities on persistence decisions of family business entrepreneurs. The results of our conjoint experiment show that: (a) family business entrepreneurs are generally more persistent than other entrepreneurs and (b) family business entrepreneurs focus more on non-financial benefits than other entrepreneurs. Our study contributes to persistence literature within the family business context and provides a good basis for how family business literature can benefit from multi-level theoretical and empirical modelling
ER  -