TY - GEN AU - Sinek, Simon TI - The infinite game SN - 978-0-241-29559-5 U1 - 658.4092/Sin PY - 2019/// CY - UK PB - Penguin Business KW - Suceess in business, KW - Leadership KW - Organizational Behaviour N2 - NEW YORK TIMES BESTSELLER The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business ER -