TY  - BOOK
AU  - Pooja Kukreja
TI  - Customer insight on usage expansio and new launch: scope, acceptance and differential positioning of probiotics
CY  - Mumbai
KW  -  acceptance
KW  -  positioning
KW  -  probiotics
KW  -  scope
KW  -  usage expansion
KW  - Customer insight
N1  - Prof. Ulhas Karkhanis
ER  -