TY  - BOOK
AU  - Chakraborty, Barnali
AU  - Dutta, Sanjib
TI  - Restructuring Unilever
KW  - Unilever
KW  - FMCG
KW  - organizational structure
KW  - businesses, branding strategies
N2  -  The case discusses a five-year long organisational restructuring exercise undertaken by Unilever, a leading global fast moving consumer goods (FMCG) company. It examines in detail the important elements of the restructuring programme named the 'Path to Growth Strategy'.

The case focuses on the changes made with respect to the organisational structure, various Unilever businesses, branding strategies, operational processes and the supply chain management practices. Finally, it discusses the results of the restructuring exercise and examines the company's future prospects in the light of its falling share price and the sluggish growth of many of its leading brands.
	

ER  -