TY  - GEN
AU  - Cooper   Donald R.. 
AU  - Schindler,  Pamela S.  
AU  - Sharma, K. J.
TI  - Business research methods 
SN  - 978-9353-161-19-4
U1  - 658.0072  
PY  - 2018///
CY  - New Delhi
PB  - McGraw-Hill Education (India) Private Limited 
KW  - Research methodology
N1  - Part 1: Introduction to Business Research

1. Research in Business 

2. Ethics in Business Research 

3. Thinking Like a Researcher 
 
4. The Research Process: An Overview 

5. Clarifying the Research Question through Secondary Data and Exploration 

Part 2: The Design of Business Research

6. Research Design: An Overview 

7. Qualitative Research 

8. Observation Studies 

9. Experiments 

10. Surveys 

Part 3: The Sources and Collection of  Data

11. Measurement 

12. Measurement Scales 

13. Questionnaires and Instruments

14. Sampling 

Part 4: Analysis and Presentation of  Data

15. Data Preparation and Description 

16. Exploring, Displaying, and Examining Data 

17. Hypothesis Testing 

18. Measures of Association

19. Multivariate Analysis: An Overview 

20. Presenting Insights and Findings: Written Reports 

21. Presenting Insights and Findings: Oral Presentations 

Case index 

Appendices

Appendix A: Business Research Requests and Proposals (with Sample RFP) 

Appendix B: Focus Group Discussion Guide 

Appendix C: Nonparametric Significance Tests  Appendix D: Selected Statistical Tables
N2  - We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.
ER  -