TY  - GEN
AU  - Sarangi, S.K.
TI  - Marketing management: a comprehensive marketing management textbook for BBA, BBS, PGDM,MBA & MHIL programmes of Indian Universities and B.School.  The book is useful for marketing managers and corporate leaders
SN  - 81-8412-015-X
PY  - 2006///
PB  - Asian Books Private Limited
ER  -