TY  - BOOK
AU  - Jenil Jethva
TI  - A study on impact of CSR advertising on consumer perception with respect to FMCG industry
PY  - 2021///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - CSR Advertising, consumer perception, FMCG Industry
N1  - Prof. Richa Chaudhary
ER  -