TY  - BOOK
AU  - Pushkraj Samant
TI  - A study on impat of celebrity endorsement on consumer purchase decision for beauty soaps
PY  - 2021///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Impact of celebrity endorsement, Consumer behaviour, Beauty soas
N1  - Prof. Chandan Vedak
ER  -