TY - BOOK AU - SHWETA KHATOD TI - MAMA EARTH: AN EMPIRICAL STUDY ON CONSUMER�??S PERCEPTION FOR DIRECT-TO-CUSTOMER (D2C) BRAND PY - 0000///Apr-22 CY - Mumbai PB - IES Management College and Research Centre KW - Consumer perception KW - D2C brands KW - MAMA Earth N1 - Prof. SINHA RITU ER -