TY  - BOOK
AU  - Alistair Martin
TI  - Marketing disruption:  How the convergence of digital technology and marketing practices is disrupting conventional marketing
PY  - 0000///Apr-22
CY  - Mumbai
PB  - IESs Management College and Research Centre
KW  - Digital economy
KW  -  Marketing disruption
N1  - Prof. Ulhas Karkhanis
ER  -