TY  - BOOK
AU  - PATRICIA MERCHANT
TI  - A Study Investigating the Role of Social Media Marketing in Shaping Cosmetic Buying Behaviour
PY  - 0000///Apr-22
CY  - Mumbai
PB  - IES Management College and Research Centre
KW  - Social media marketing
KW  -  Cosmetic buying behavior
KW  -  Consumer behavior
N1  - Prof. SINHA RITU
ER  -