TY  - BOOK
AU  - Manasvi Bari, Arunima Singh, N. Rajesh Kumar 
TI  - Effects of Advertisement on Consumer Buying Behaviour with References to FMCGs in Gandhinagar, Gujarat
SN  - 2455-0132
PY  - 2023///
CY  - New Delhi
PB  - Publishing India Group
KW  - Advertisement, Consumer Behaviour, FMCG Products, Theoretical Framework, Buying Behaviour
N2  - Nowadays, advertising is a beautiful way to advertise a product across the entire market. The current research investigates about the impacts of advertising on customer purchase decision in the Fast Moving Consumer Goods FMCG industry. In today’s society, consumers are the market’s ultimate ruler. Without customers, no enterprise can exist. The focus of a company’s efforts is on its customers and their satisfaction. This study aims to know the importance of an advertisement in customers’ minds. Also, it analyses the factors influencing consumer preferences and product choices regarding FMCG items
ER  -