TY  - BOOK
AU  - Jung Kook Lee, & Yong Ki, Lee
TI  - Customers' perceived experiential value:  Case of social commerce context
SN  - 2333-6080
PY  - 2023///
CY  - USA
PB  - American Research Institute for Policy Development
KW  - Perceived experiential value
KW  - Emotion
KW  - Memory
KW  - Attitude
KW  - Loyalty
KW  - Social commerce
N2  - Recently, variety of mobile devices and services are being spread based on a smartphones and SC (Social Commerce).  In particular, the SC services play an important role in building consumer's shopping experience as well as online shopping mall.  Thus, this study examines the effect of perceived experiential value(utilitarian and hedonic value) on emotion, momory, and attitude and loyalty in SC context.  In order to achieve these purposes, the author developed several hypotheses.  The data was collected from 300 customers who have purchased the products services in SC and it will be analyzed with SPSS and AMOS
ER  -