TY  - BOOK
AU  - Shaon Sen
TI  - Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework
KW  - Impulse buying, consumer behavior, consumer research, consumer marketing, advertising, stimulus-organism-response model, cognitive motivations, affective motivations, impulsivity, external stimulus factors, situational stimulus factors
ER  -