TY - BOOK AU - IES's Management College and Research Centre TI - 14th International Research Conference on Thriving through sustainability:navigating business practices for a resilient future using emerging technologies like AI, ChatGPt and generative AI SN - 978-93-91044-70-1 U1 - 658/IES PY - 2024/// CY - Mumbai PB - IES's Management College and Research Centre KW - Conference Proceedings N2 - Proceedings of Abstract ER -