TY  - GEN
AU  - Kumar, V; Kotler, Philip
TI  - Transformative marketing:  Combining New Age Technologies and Human Insights
SN  - 978-3-031-59636-0
U1  - 658.8/Kum/Kot 
PY  - 2024///
CY  - Switzerland
PB  - Palgrave Macmillan
KW  - Marketing management
KW  - New age technologies
N1  - Contents
1 Transformative Marketing Has Begun
1
A Marketing 50 Perspective
18
3 Transformative Marketing with Artificial Intelligence
29
4 Transformative Marketing with Generative Artificial Intelligence
64
5 Transformative Marketing with Machine Learning ML
103
6 Transformative Marketing with Metaverse
141
7 Transformative Marketing with the Internet of Things IoT
171
8 Transformative Marketing with Robotics
211
9 Transformative Marketing Using Drones
255
10 Transformative Marketing Using Blockchain
299
11 Putting It All Together
345
Index
364
Copyright
N2  - This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models. The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers. This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age. For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!
ER  -