TY  - BOOK
AU  - Kristen DeTienne; Alice Alessandri; Whitney Evans
TI  - Creating value through leveraging gender norms
SN  - 2394-9643
PY  - 2024///
CY  - New Delhi
PB  - Sage Publications India
KW  - Organizational culture
KW  - Culture gender
KW  - Genger norms
KW  - Masculine defaults
KW  - Feminine defaults
N2  - This article examines how blending both traditionally masculine and feminine traits in an organizational culture might create value for a company. The article examines workplace defaults and compares and contrasts masculine and feminine traits. Then, the results of an analysis of the research on how masculine defaults create and destroy value in organizations are examined. Next, the article presents the findings from research examining how masculine and feminine traits and behaviours can create and destroy value. Finally, the article examines the impact of hybrid or androgynous traits and behaviours and presents directions for future research
ER  -