TY  - BOOK
AU  - Mulyana Mulyana Tatiek Nurhayati Erlinda Ramadhani Permata Putri
TI  - Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs
SN  - 2394-9643
PY  - 2024///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Business performance
KW  - Digital marketing
KW  - Market knowledge
KW  - Relational capability
KW  - Value creation agility
N2  - This study examines the effect of digital marketing capability, relational capability, market knowledge capability and value creation agility on business performance. This study includes 312 owners or leaders of fashion retail small and medium enterprises in Central Java, Indonesia’s respondents. The data obtained were analysed by using the structural equation model. The results show that digital marketing capability, relational capability and market knowledge capability affect value creation agility and business performance. Furthermore, value creation agility affects business performance
ER  -