IES Management College And Research Centre

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1001.
THE 4A'S OF MARKETING CREATING VALUE FOR CUSTOMERS, COMPANIES AND SOCIETY SHETH, JAGDISH N. by
Publication details: NEW YORK ROUTLEDGE 2012
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ SHE/SIS/ 19608.

1002.
THE BETTER MOUSETRAP BRAND INVENTION IN A MEDIA DEMOCRACY PONT, SIMON by
Publication details: NEW DELHI KOGAN PAGE INDIA PRIVATE LIMITED 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.827/ PON/ 19610.

1003.
No cover image available
1004.
No cover image available
NEUROSCIENCE INSIGHTS FOR INFORMATIONAL LEADERSHIP by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.3 NO. 4/555824JA1.

1005.
No cover image available
A GLOBAL PERSPECTIVE ON THE DEVELOPMENT OF TOURISM MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAVICHANDRAN,N. INDORE MANAGEMENT JOURNAL
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 3, NO. 4/555824JA4.

1006.
No cover image available
ORGANIC PRODUCTS: MARKETING PRACTICES AND PROBLEMS IN THE PLAINS AND HILLY REGIONS OF UTTARAKHAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO.2/555478JA4.

1007.
No cover image available
ESTIMATION OF PRICE SPREAD AND MARKETING EFFICIENCY OF BRINJAL IN DIFFERENT MARKETING CHANNELS: A CASE STUDY by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO. 2/555478JA5.

1008.
No cover image available
MILK PREFERENCES OF CONSUMERS AND EFFECT OF THE MARKETING MIX ON CONSUMERS' PURCHASE DECISION OF DAIRY PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 2/555478JA6.

1009.
No cover image available
RELATIONSHIP MARKETING : AN OVERVIEW by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.12/555476JA1.

1010.
No cover image available
GREEN MARKETING IN INDIA : SOME ECO-ISSUES by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.11/555475JA1.

1011.
No cover image available
EFFECT OF SALES PROMOTIONS AND THEIR AVAILABILITY ON CONSUMERS' BUYING BEHAVIOR: A PERSPECTIVE ON PERSONAL CARE PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 11/555475JA4.

1012.
No cover image available
MARKETING COST OF WHEAT AT DIFFERENT MARKETING PLACES IN HARYANA by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.42, NO. 11/555475JA5.

1013.
No cover image available
PROBLEMS OF VEGETABLE PRODUCING FARMERS IN ERODE, COIMBATORE AND TIRUPPUR DISTRICTS OF TAMIL NADU by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO.10/555474JA3.

1014.
No cover image available
CONTEMPORARY MARKETING OR TEMPORARY MARKETING?: AN ANALYSIS OF PRESENT DAY "RELATIONSHIP MARKETING" OF INDIAN ORGANIZATIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO.1/555477JA4.

1015.
No cover image available
AMBUSH MARKETING LANDSCAPE IN INDIA : INNOVATIVE PRACTICE OR PARASITIC MARKETING? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.42, NO.9/555473JA1.

1016.
MOVIE MARKETING MS. SUCHETA AMIN by
Edition: MMS - 2011- 2013 M-11-02
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 4441045/MMS/MAR.

1017.
TOURISM MARKETING IN INDIA MS. RADHIKA BHOITE by
Edition: MMS - 2011-2013 M-11-04
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441047/MMS/MAR.

1018.
CAUSE RELATED MARKETING & ITS IMPACT ON THE BRANDING OF A COMPANY MR. MILAN DAVE by
Edition: MMS - 2011- 2013 M-11-11
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441048/MMS/MAR.

1019.
A COMPARATIVE OF SERVICE LEVELS OF ALL THE INTERMEDIARY BOOKING CHANNELS OF AIRLINES AND THEIR EFFECT ON CONSUMER MR. VARUN RAJEGORE by
Edition: MMS - 2011 -2013 M-11-43
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: No items available.

1020.
A COMPARATIVE OF SERVICE LEVELS OF ALL THE INTERMEDIARY BOOKING CHANNELS OF AIRLINES AND THEIR EFFECT ON CONSUMER MR. VARUN RAJEGORE by
Edition: MMS - 2011-2013 M-11-43
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441055/MMS/MAR.

1021.
EMERGING MARKETING PRACTICE: GREEN MARKETING A STUDY OF CONSUMER ATTITUDE TOWARDS GREEN MARKETING AND GREEN ELECTRONIC CONSUMER DURABLE PRODUCTS MR. SUSHIL RAJGURU by
Edition: MMS - 2011-2013 M-11-44
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441056/MMS/MAR.

1022.
DIGITAL MARKETING MR. SANTOSH SAKHALE by
Edition: MMS - 2011-2013 M-11-48
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441058/MMS/MAR.

1023.
TO ANALYZE THE MARKETING OF CONSUMER PRODUCTS (BOTH DURABLE AND NON-DURABLE PRODUCTS) IN RURAL AREAS MR. SUNIL SINGH by
Edition: MMS - 2011-2013 M-11-56
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441062/MMS/MAR.

1024.
STUDY ON MEGA FOOD PARKS IN INDIA MS. PRERANA CHALLAWAR by
Edition: MMS - 2011-2013 M-11-08
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441066/MMS/OPE.

1025.
MARKETING RESEARCH by
Edition: 5
Publication details: NEW DELHI MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.83/ BER/ 21606. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.83/ BER/ 21605.

1026.
MARKETING MANAGEMENT: SOUTH ASIAN PERSPECTIVES KOTLER, PHILIP by
Edition: 14
Publication details: PEARSON DELHI 2013
Availability: Items available for loan: Main Library (123)Collection, call number: Student co 658.8/KOT/KEL/STUDENT COLLECTION, ... Not available: Main Library: Checked out (1).

1027.
PHARMACEUTICAL MARKETING by
Publication details: DELHI EXCEL PUBLICATION 2005
Availability: Items available for loan: Main Library (18)Collection, call number: Student co 615.068/CHA/STUDENT COLLECTION, ... Not available: Library Annexe: In transit (1). Library Annexe -2 (6th Floor): In transit (1).

1028.
BUY.OLOGY TRUTH AND LIES ABOUT WHY WE BUY by
Publication details: NEW YORK CROWN BUSINESS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ LIN/ 20890.

1029.
E-MARKETING by
Availability: Items available for loan: Library Annexe -2 (6th Floor) (7)Collection, call number: 658.8[EM]/ STR/FRO/ 20912, ... Main Library (7)Collection, call number: 658.8[EM]/ STR/FRO/ 20899, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8[EM]/ STR/FRO/ 20898.

1030.
GOVERNMENT GUIDELINES IN PHARMACEUTICAL MARKETING PRASHANT RANE by
Edition: PM-11-20 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2011-2013/4441221.

1031.
TO STUDY RURAL PHARMACEUTICAL MARKETING IN INDIA MR. AKSHAY MAHALE by
Edition: PM-11-10 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2011-2013/4441212.

1032.
STUDY OF RURAL MARKETING STRATEGY OF PARLE BISCUITS MR. VIKAS ANAND by
Edition: PG-11-063 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 1162/PG/MAR.

1033.
HOW TO GAIN CUSTOMERS AND INCREASE PROFITS WITH B2B MARKETING MR. SANDEEP BHATT by
Edition: PG-11-065 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 1163/PG/MAR.

1034.
YOUTUBE AND VIDEO MARKETING MS. SNEHA JAISINGHANI by
Edition: PG-11-083 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 1169/PG/MAR.

1035.
MARKETING STRATEGIES IN BOLLYWOOD MR. HARSH PATEL by
Edition: PG-11-098 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 1173/PG/MAR.

1036.
MARKETING PAUL BAINES, CHRIS FILL, PAGE KELLY AND PIYUSH K. SINHA by
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ BAI/FILL/ 21959.

1037.
CTRL ALT DELETE: REBOOT YOUR BUSINESS. REBOOT YOUR LIFE. YOUR FUTURE DEPENDS ON IT. JEOL, MITCH by
Publication details: NEW YORK BUSINESS PLUS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: E-COMMERCE(CUP 5/SH ) 658.872/JOE/21794.

1038.
VALUABLE CONTENT MARKETING WHY QUALITY CONTENT IS KEY TO BUSINESS SUCCESS SONJA JEFFERSON AND SHARON TANTON by
Publication details: NEW DELHI KOGAN PAGE LIMITED 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8[EM]/ JEF/TAN/ 21875.

1039.
THE BUYING BRAIN: SECRETS FOR SELLING TO THE SUBCONSCIUOS MIND by
Publication details: HOBOKEN JOHN WILY AND SONS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ PRA/ 21874.

1040.
TO STUDY THE EFFECT OF UNIFORM CODE ON PHARMACEUTICAL MARKETING PRCTICES MR. KARTIK PATEL by
Edition: PM-11-15 PM-2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/4441217.

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