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	121.	PRODUCT AND BRAND MANAGEMENT by SENGUPTA PRIYARANJAN Publication details: DELHI PACIFIC PUBLICATION 2011 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.575/ SEN/ 16611. Place hold Log in to add tags Add to cart (remove)
	122.	BRAND MANAGEMENT by SHARMA JAYA Publication details: NEW DELHI ESSENTIAL BOOKS 2009 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ SHA/ 16607. Place hold Log in to add tags Add to cart (remove)
	123.	GLOBAL BRAND STRATEGY UNLOCKING BRAND POTENTIAL COUNTRIES, CULTURE AND MARKETS by GELDER, SICCO VAN Publication details: NEW DELHI KOGEN PAGE INDIA 2004 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ GEL/ 16815. Place hold Log in to add tags Add to cart (remove)
	124.	BRAND MANAGEMENT: TEXT AND CASES by KUMAR, AJAY Publication details: NEW DELHI WISDOM PUBLICATIONS 2005 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ KUM/ 16741. Place hold Log in to add tags Add to cart (remove)
	125.	THE OLD RULES OF MARKETING ARE DEAD : 6 NEW REULES TO REINVENT YOUR BRAND & REIGNITE YOUR BUSINESS by PEARSON, TIMOTHY R Publication details: NEW DELHI TATA MCGRAW-HILL EDUCATION PRIVATE LTD. 2011 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ PEA/ 16833. Place hold Log in to add tags Add to cart (remove)
	126.	STRATEGIC BRAND MANAGEMENT by ELLIOTT, RICHARD PERCY, LARRY Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2007 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ ELL/ 16812. Place hold Log in to add tags Add to cart (remove)
	127.	BRAND NEW : SOLVING THE INNOVATION PARADOX - HOW GREAT BRANDS INVENT AND LAUNCH NEW PRODUCTS, SERVICES AND BUSINESS NODELS by MADDOCK; G. MICHAEL [EDITOR] Publication details: NEW JERSEY JOHN WILY AND SONS, LTD 2011 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 16858 / MAD/ 16858 . Place hold Log in to add tags Add to cart (remove)
	128.	PARTNERSHIP MARKETING : HOW TO GROW YOUR BUSINESS AND TRANSFORM YOUR BRAND THROUGH SMART COLLABORATION by KUNITZKY, RON Publication details: ONTARIO JOHN WILEY AND SONS, INC 2011 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ KUN/ 16859. Place hold Log in to add tags Add to cart (remove)
	129.	THE BRUTAL TRUTH ABOUT ASIAN BRANDING : AND HOW TO BREAK THE VICIOUS CYCLE by BALADI; JOSEPH Publication details: SIGAPORE JOHN WILEY AND SONS, INC 2011 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ BAL/ 16860. Place hold Log in to add tags Add to cart (remove)
	130.	THE BRUTAL TRUTH ABOUT ASIAN BRANDING : AND HOW TO BREAK THE VICIOUS CYCLE by BALADI, JOSEPH Publication details: NE3W JERSEY JOHN WILEY AND SONS, INC 2011 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ BAL/ 16862. Place hold Log in to add tags Add to cart (remove)
	131.	PRODUCT AND BRAND MANAGEMENT: TEXT AND CASES by RAO, VENUGOPAL K Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2010 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.56/ RAO/ 17027. Place hold Log in to add tags Add to cart (remove)
	132.	COMPENDIUM OF BRAND MANAGEMENT by CHUNAWALLA, S A Edition: 4 Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2011 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ CHU/ 17022. Place hold Log in to add tags Add to cart (remove)
	133.	HOW ASIA ADVERTISES: THE MOST SUCCESSFUL CAMPAIGNS IN ASIA-PACIFIC AND THE MARKETING STRATEGIES BEHIND THEM by AITCHISON, JIM Publication details: SINGAPOUR JOHN WILEY AND SONS, INC 2002 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827/ AIT/ 16968. Log in to add tags Add to cart (remove)
	134.	BRANDED BEAUTY HOW MARKETING CHANGED THE WAY WE LOOK by TUNGATE, MARK Publication details: NEW DELHI KOGEN PAGE 2011 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ TUN/ 17651. Place hold Log in to add tags Add to cart (remove)
	135.	BRAMDWASHED: TRICKS COMPANIES USE TO MANIPULATE OUR MINDS AND PERSUADE US TO BUY by LINDSTROM, MARTIN Publication details: NEW DELHI KOGAN PAGE 2012 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ LIN/ 17652. Place hold Log in to add tags Add to cart (remove)
	136.	DARWIN'S BRANDS: ADAPTING FOR SUCCESS by HALVE, ANAND Publication details: NEW DELHI SAGE PUBLICATION 2012 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/HAL/17774. Place hold Log in to add tags Add to cart (remove)
	137.	BRAND AS ENGINES FOR PROFIT by JONES, PHILIP JONES Publication details: NEW DELHI TATA MCGRAW-HILL PUBLISHING COMPANY 2012 Availability: Items available for loan: Main Library (2)Collection, call number: MARKETING 658.827/ JON/ 18200, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: MARKETING 658.827/ JON/ 18198. Place hold Log in to add tags Add to cart (remove)
	138.	BRAND TOGETHER by IND, NICHOLAS FULLAR, CLAVE TRAVAIL, CHARLES Publication details: NEW DELHI KOGAN PAGE PVT. LTD 2012 Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.827/ IND/FUL/ 18147. Place hold Log in to add tags Add to cart (remove)
	139.	BRAND MANAGEMENT: PRINCIPLES AND PRACTICES by DUTTA, KIRTI Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2012 In: DUTTA, KIRTI BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/DUT/ 18320. Place hold Log in to add tags Add to cart (remove)
	140.	No cover image available BUILDING SUCCESSFUL BRANDS IN THE 21ST CENTURY by AIMA Series: 32rd NATIONAL MANAGEMENT CONVENTION Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI EXCEL Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658.827/AIM/49. Log in to add tags Add to cart (remove)
	141.	No cover image available CREATING INDIAN BRANDS by SAWHNEY; MOHANBHI, BUJANI; RAJESH Series: CONNECTING ACROSS GENERATIONS Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI AIMA EXCEL Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658.827/SAW/BUJ/57. Log in to add tags Add to cart (remove)
	142.	No cover image available CREATING ICONIC BRANDS IN THE INDIAN MARKET by KANSAL; RAHUL, JEJURKAR; RAJESH Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI AIMA EXCEL Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658.827/KAN/JEJ/60. Log in to add tags Add to cart (remove)
	143.	No cover image available DESIGNING WORLD CLASS BRANDS by NAWARE; RAVI, SEN; ANAND Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI AIMA EXCEL Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658.827/NAW/SEN/64. Log in to add tags Add to cart (remove)
	144.	No cover image available PRODUCT BRAND TO COMPANY BRAND by SURESH; J, ANAND; KBS Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI AIMA EXCEL Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658.827/SUR/ANA/82. Log in to add tags Add to cart (remove)
	145.	No cover image available EXCELLENCE THROUGH IMPLICIT HRM COMPETENCIES by PRASAD; K T, SRIRAM; YOGI Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI AIMA EXCEL Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658.827/PRA/SRI/83. Log in to add tags Add to cart (remove)
	146.	No cover image available BUILDING SUCCESSFUL BRANDS IN THE 21ST CENTURY by MUTHURAMAN; B, CHADDN; DHAREN Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI AIMA Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MARKETING 658.827/MUT/CHA/185. Log in to add tags Add to cart (remove)
	147.	No cover image available BRAND THAT MADE IN INDIA by CNN IBN Material type: Text; Format: print ; Literary form: Not fiction Publication details: NOIDA IBN BROAD COST LTD Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MARKETING 658.827/IBN/220. Log in to add tags Add to cart (remove)
	148.	GLOBAL BRANDS THAT CHANGED THE WORLD by LESTER, DAVID Publication details: MUMBAI JAICO PUBLISHING HOUSE 2011 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ LES/ 19781. Place hold Log in to add tags Add to cart (remove)
	149.	BRAND BREAKOUT: HOW EMERGING MARKET BRANDS WILL GO GLOBAL KUMAR, NIRMALYA by KUMAR, NIRMALYA,: STEENKAMP, JAN-BENEDICT E.M Publication details: NEW YORK PALGRAVE MACMILLAN 2013 Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.827/NIR/STE/21741. Lists: Recent Additions to the Library- Oct 2013. Place hold Log in to add tags Add to cart (remove)
	150.	BRAND MANAGEMENT: TEXT AND CASES VERMA, HARSH V. by VERMA, HARSH V Edition: 3 Publication details: NEW DELHI EXCEL BOOKS 2013 Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/VER/21815. Lists: Recent Additions to the Library- Oct 2013. Place hold Log in to add tags Add to cart (remove)
	151.	No cover image available STRATEGIC BRAND MANAGEMENT KELLER, KEVIN LANE by KELLER, KEVIN LANE: PARAMESWARAN, M.G.: JACOB, ISAAC Edition: 3 Publication details: NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2011 Availability: Items available for loan: Main Library (14)Collection, call number: Student co 658.827/KEL/PAR/Student Collection Term III, ... Not available: Main Library: Checked out (3). Lists: Recent Additions _February 2014. Place hold Log in to add tags Add to cart (remove)
	152.	No cover image available DNA OF LUXURY BRAND MANEKA, ZOYA by MANEKA, ZOYA Edition: PG-12-084 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441388. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	153.	No cover image available STANDARDISATION AND LOCALISATION OF GLOBAL BRANDS CHENETRA, SHINOY JOHN by CHENETRA, SHINOY JOHN Edition: PG-12-108 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441401. Log in to add tags Add to cart (remove)
	154.	No cover image available COMPARATIVE STUDY BETWEEN THREE LEADING BRANDS OF ANTIBIOTICS SINGH, AARTI by SINGH, AARTI Edition: PG-12-109 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441402. Log in to add tags Add to cart (remove)
	155.	No cover image available THE GROWING CONSUMER BASE FOR LUXURY FASHION BRANDS IN INDIA PADHARIYA, JAY by PADHARIYA, JAY Edition: M-12-41 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441448. Lists: hjhj, Luxuray Brand. Log in to add tags Add to cart (remove)
	156.	No cover image available STRATEGIC BRAND MANAGEMENT PATEL, JAMSHED by PATEL, JAMSHED Edition: M-12-42 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441449. Log in to add tags Add to cart (remove)
	157.	BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY by TROUT JACK Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2001 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ TRO/ 24144. Place hold Log in to add tags Add to cart (remove)
	158.	No cover image available BRAND SENSE BHAT, PRASAD by MR. BHAT, PRASAD Edition: MM-12-002 MMM - 2012-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE JUNE 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2012-2015/4441560. Log in to add tags Add to cart (remove)
	159.	No cover image available THE LUXURY MARKET IN INDIA: MAHARAJAS TO MASSES by GLYN ATWAL (EDITOR), SOUMYA JAIN (EDITOR) Publication details: NEW YORK PALGRAVE MACMILLAN Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: BRANDS AND 658.827/ATW/JAI/24334. Log in to add tags Add to cart (remove)
	160.	Product Brand Management by Mathur, U C Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2012 Availability: Items available for loan: Library Annexe (3)Collection, call number: 658.827/MAT/11124956, ... Place hold Log in to add tags Add to cart (remove)