IES Management College And Research Centre

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121.
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A study on Consumer awareness, perception and purchase of Amul Haldi doodh by
Edition: PG-20- 29
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443559.

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122.
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A Study on consumer preference for Detergent Pods in the city of Mumbai by
Edition: PG-20- 131
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443661.

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123.
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A Study on Why Consumers prefer buying SUB �?? 4 meter SUVs by
Edition: PG-20- 190
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443720.

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124.
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A study of consumer preference on soft drinks - mostly related to the Coca-Cola Brand by
Edition: PG-20- 203
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443733.

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125.
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A study on consumer perception for starbucks by
Edition: PG-18-66
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443273.

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126.
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A study on customers attitude and perception towards food app services by
Edition: PG-18-65
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443282.

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127.
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Comparative Study on Consumer Behavior for Mix use Development and Residential Tower in Mumbai Region by
Edition: PG-20- 206
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443736.

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128.
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A Study oF Consumer Behavior Towards buying a residential property in Thane by
Edition: PG-20- 1
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443531.

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129.
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A study on consumer buying behaviour in the beauty and cosmetics industry in India by
Edition: PG-18-75
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443274.

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130.
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A Study on Effect of Digital & Social Media Marketing Strategies Implemented by Indian Startups on Consumer Behavior. by
Edition: PG-20- 169
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443700.

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131.
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A study on impact of social media on consumer buying behaviour in Fashion Apparel Industry by
Edition: PG-20- 75
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443605.

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132.
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A Study Investigating the Role of Social Media Marketing in Shaping Cosmetic Buying Behaviour by
Edition: PG-20- 133
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443663.

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133.
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Consumer behavior: buying, having, and being by
Edition: 13
Publication details: New Delhi Pearson India Education Services Pvt. Ltd., 2020
Availability: Not available: Main Library: Checked out (3).

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134.
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Analyzing the Correlation Between Social Media Influencers and Customers’ Intention to Buy in the Luxury Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9/ 55513893JA2.

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135.
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The Impact of Refugee Related Marketing Strategy on Consumers’ Attitudes and Intentions: A Cross-Cultural Examination by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA13.

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136.
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Role of Private Label Familiarity in Consumer Purchase Intention Towards Apparels by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA1.

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137.
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Event Marketing as the Key Communicator in Brand Strategies: A Conceptual Model Miryala, by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA2.

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138.
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Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Marketing.

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139.
Consumer behavior: Buying, having, and being by
Edition: 13
Publication details: Noida Pearson India Education Pvt. Ltd., 2020
Availability: Items available for loan: Main Library (3)Collection, call number: 658.8342/Sol/Pan/38745, ... Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8342/Sol/Pan/38743. Not available: Main Library: Checked out (1).

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