IES Management College And Research Centre

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121.
SECRETS OF POWER MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DEHLI MACMILLAN INDIA LTD 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BEN / 1905.

122.
INTRODUCTION TO OPERATIONS RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI "MCGRAW-HILL,INC" 1995
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / FRE / 1907.

123.
"INTERNATIONAL MARKETING STRATEGY:ANALYSIS, DEVELOPMENT AND IMPLEMENTATION" by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI INTERNATIONAL THOMSON PUBLISHING 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / RO / 2021.

124.
GLOBAL MARKETING:A DECISION-FOCUSED APPORACH by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI IRWIN MCGRAW-HILL 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / JOH / 2022.

125.
SERVICES MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IRWIN MCGRAW-HILL 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ ZEI/BIT/ 2033.

126.
"MARKETING IN THE CYBER AGE:THE WHY, THE WHAT AND THE HOW" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8[EM] / ROH / 2038.

127.
MARKETING RESEARCH: by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2000
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / BER / 2053.

129.
Global marketing : a decision-oriented approach Svend Hollensen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 1998
Availability: Items available for loan: Library Annexe (1)Collection, call number: 648.848 / SVE / 2078.

130.
Strategic pharmaceutical marketing Raja B. Smarta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi A. H. Wheeler and Company 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 615.068 / SMA / 1586. Items available for reference: Main Library: Not For Loan (1)Collection, call number: 615.068\ Sma\ 2138.

131.
HANDBOOK OF GLOBAL MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI INFINITY BOOKS 2000
Availability: Items available for loan: Library Annexe (1)Collection, call number: 648.848 / LAM / 2155.

132.
THE OXFORD TEXTBOOK OF MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BLO / 2207.

133.
MARKETING RESEARCH: by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PRENTICE-HALL INTERNATIONAL 2000
In: ALWIN; BURN SPSS STUDENT VERSION 9.0 FOR WINDOWS
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / ALV / 2289.

134.
MARKETING FOR NON-MARKETING MANAGERS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI UNIVERSITIES PRESS INDIA LIMITED 2000
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / FOR / 2334.

136.
MARKET OF ONE:CREATING CUSTOMER-UNIQUE VALUE THROUGH MASS CUSTOMIZATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / GIL / 2415.

137.
"BUSINESS MARKETING:CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON IRWIN MCGRAW-HILL 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / F D / 2416.

138.
THE BUSINESS OF MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / / 2432.

139.
"A SIMPLE GUIDE TO SPSS FOR WINDOWS:FOR VERSIONS 80, 90, AND 100" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI WADSWORTH PUBLISHING CO 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BRO / 2465.

140.
DOING DATA ANALYSIS WITH SPSS 1000: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALIFORNIA DUXBURY THOMSON LEARNING 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CAR / 2471.

141.
CASE STUDY SOLUTIONS IN MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2001
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8 / KAU / 2496.

142.
Now or Never:HOW COMPANIES MUST CHANGE TODAY TO WIN THE BATTLE FOR INTERNET CONSUMERS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI HARPER COLLINS PUBLISHERS 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / MOD / 2498.

143.
MARKETING MANAGEMENT:A FINANCE EMPHASIS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CHA / 2503.

144.
MARKETING MANAGEMENT: A FINANCE EMPHASIS by
Edition: 4 REVISED
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLISHING 2012
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CHA / 2521.

145.
THE POWER OF SIMPLICITY:A MANAGEMENT GUIDE TO CUTTING THROUGH THE NONSENSE AND DOING THINGS RIGHT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / STE / 2538.

146.
"MARKETING ASIAN PLACES:ATTRACTING INVESTMENT,INDUSTRY, AND TOURISM TO CITIES, STATES AND NATIONS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / HAI / 2564.

147.
STRATEGIC MARKET MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / AAK / 2587.

148.
STRATEGIC MARKET MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / AAK / 2588.

149.
MARKETING STRATEGIES FOR COMPETITIVE ADVANTAGE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / ADC / 2591.

150.
MANAGING AND MARKETING TECHNOLOGY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AUSTRALIA THOMSON LEARNING 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8[EM]/ FOR / 2608.

151.
HANDBOOK OF RELATIONSHIP MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 650.13 / N J / 2614.

152.
RURAL MARKETING: by
Edition: FIRST INDI
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION SINGAPOREPTE LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KRI / 2633.

153.
RURAL MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / VEL / 2636.

154.
"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY" by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RAV / 2650.

155.
A FRAMEWORK FOR MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION ASIA 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KOT / 2662.

156.
"MARKETING MOVES:A NEW APPROACH TO PROFITS, GROWTH, AND RENEWAL" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / DIP / 2745.

157.
MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION SINGAPOREPTE LTD 2001
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / MAL / 2762.

158.
HARVARD BUSINESS REVIEW ON MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAR / 2766.

159.
PHARMACEUTICAL MARKETING IN THE 21ST CENTURY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BINGHAMTONNEWDELHI VIVA BOOKS PRIVATE LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 615.068 / / 2777.

160.
MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD UNIVERSITIES PRESS 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / PAT / 2794.

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