IES Management College And Research Centre

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121.
Consumer behavior: building marketing strategy Delbert Hawkins, David Mothersbaugh, Amit Mookerjee by
Edition: 12
Publication details: New Delhi McGraw Hill Education(India) Private Ltd. 2014
Availability: Items available for loan: Main Library (5)Collection, call number: CONSUMER B 658.8342/ Haw/Mot/ 29701, ...

122.
Consumer behavior Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar by
Publication details: Delhi Pearson Education ©2009
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Sch/Wis/ 29926.

123.
Consumer Behaviour : includes online buying trends Dinesh Kumar by
Publication details: New Delhi Oxford Unversity Press 2015
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Kum/ 30417.

124.
Marketing whitebook 2015-16 Business World by
Publication details: New Delhi Business World 2015
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REFERENCE 658.8/ BW/ 30430.

125.
Consumer Behaviour : Mittal, Ramesh text and cases by
Publication details: Delhi Wisdom Publication 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/Mit/31457.

126.
Consumer behavior : buying, having, and being Michael R Solomon by
Edition: 11
Publication details: Dehli Pearson Education India Pvt. Ltd. 2015
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Sol/ .31509.

127.
A Study on Buying Pattern of Consumers through Programmatic Buying Khare, Sparsh by
Edition: PG-13-03 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Not available: Main Library: Ordered (1).

128.
A Study Evaluating the Impact of Celebrity Endrsements on Jewellery Buying Behaviour Lakhani, Manali by
Edition: PG-13-32 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441674.

129.
A Study on understand the Influence of Sensory Marketing on Consumer Behaviour Goradia, Priyam by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441679.

130.
A Study on Customer Preference and Perception with regards to National Brands of Fast Moving Consumer Goods Jain, Girish by
Edition: PG-13-47 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441683.

131.
Analysis of factors Influencing the Customer Buying Behaviour with Respect to Hatch Back Car Segment Nair, Siddhant by
Edition: PG-13-88 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441703.

132.
A Study on Changing Customer Behaviour and their acceptance of Planstic Money Padwal, Abhijeet by
Edition: PG-13-89 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441704.

133.
Factors Influencing Online Shopping Behaviour An Empirical Study with Special Reference of Mumbai Mehta, Dhrumil by
Edition: PG-13-94 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441708.

134.
Customer Attitudes and Buying Behaviour for Home Furniture Rathi, Hemant by
Edition: PG-13-95 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441709.

135.
To Study Consumer Behaviour Towards Luxury Brands Vyas, Rushi by
Edition: PG-13-96 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441710.
Lists:

136.
To Study the Consumer Perception Towards Luxury Brand with special focus on Louis Vutton Dandwani, Namrata by
Edition: PG-13-112 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441722.
Lists:

137.
A study of consumer perception, perferences and behaviour with respect to energy drinks in mumbai Dhawas, Anuja by
Edition: M-13-9 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441739.

138.
A study on consumer behaviour in shampoo market Hiramath, Minali by
Edition: M-13-15 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441740.

139.
A study on consumer behavior with reference to shopping malls Khan, Arshad by
Edition: M-13-22 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441745.

140.
Impact of E-commerce on consumer behavior: an exploratory study Labde, Rohan by
Edition: M-13-25 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441747.

141.
Impact of social media marketing on consumer's buying decisions sakhare, Jayendra by
Edition: M-13-61 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441764.

142.
Rising Consumption And Its Impact by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI 2009
Availability: Items available for loan: (1).

143.
No cover image available
Segmenting Consumers in Food and Grocery Retail Sreelata by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., June 6, 2015
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol. 46, No. 4/5555647JA2.

144.
Consumer behaviour Rajneesh Krishna by
Publication details: New Delhi Oxford University Press 2014
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Kri/ 32167. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8342/ Kri/ 32166.

145.
A Study Analyzing the Influence on Online Engagement Behavior of Facebook Users. Kabra, Sarika by
Edition: PG-14-22 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2014-2016/4441871.

146.
A Study on the Effect of Brand Elements on Consumers in the Indian Soft Drink Market Kumta, Nirmit by
Edition: PG-14-29 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2014-2016/4441876.

147.
A Study on Customer Engagement: Exploring the Customer Relationship Beyond Purchase Mehta, Pooja by
Edition: PG-14-35 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441878.

148.
To Study on the Consumer Attitude Towards Organised Grocery Retail Outlets Kulshrestha, Mohit by
Edition: PG-14-87 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441895.

149.
Factors influencing online shopping behavior: An empirical study with a special reference of Mumbai Majithia, Vidhi by
Edition: PG-14-90 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441896.

150.
A study on consumer buying behavior of YAMAHA Two Wheeler Patil, Aakash by
Edition: M-14-36 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-MAR/2014-2016/4441917.

151.
Consumer behaviour towards used car markets in India Punjabi, Yogesh by
Edition: PG-10-100 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-77/PG-MAR/2010-2012/66677.

152.
Study of consumer behaviour on corporate gifting Soni, Krunal by
Edition: PG-10-114 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-82/PG-MAR/2010-2012/66682.

153.
To understand the consumer behavior in mumbai and develop communication strategy for 'pride of cows' Gosar, Rikin by
Edition: M-12-18 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-408/MMS-MAR/2012-2014/666408.

154.
Comparative study of Indian Denim market and the consumer behaviour Pokale, Ajinkya by
Edition: M-12-46 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-419/MMS-MAR/2012-2014/666419.

155.
Consumer behaviour in Indian perspective: text and cases by
Edition: 2
Publication details: Mumbai Himalaya Publishing House 2015
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Nai/ 32798. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8342/ Nai/ 32797.

156.
Consumer buying behaviour and preference towards Spykar Joshi, Chatura by
Edition: PG-13-18 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-655/PG-MAR/2013-2015/666655.

157.
A study on consumer behaviour pattern and approach toward non-caffeinated energy drink categary Adukia, Ankit by
Edition: PG-13-97 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-698/PG-MAR/2013-2015/666698.

158.
Study evaluating attitude and perception of retailers and customer towards Amul scooping parlour with focus on Mumbai Maurya, Sumit by
Edition: PG-13-101 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-701/PG-MAR/2013-2015/666701.

159.
Study of consumer perceptino on Honda City and Toyota Corolla Altis Naik, Chinmay by
Edition: M-13-59 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-758/MMS-MAR/2013-2015/666758.

160.
Study analyzing the consumer online comparison shopping behavior with respect to insurance products Gowda, Anand by
Edition: MM-14-3 2014-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre December 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2014-2017/4442008.

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