Results of search for 'ccl=Host-item:("INDIAN JOURNAL OF MARKETING ")' › IES MCRC Information Resource Centre catalog

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	121.	No cover image available Consumption Behaviour Towards Green Durable Products : The Moderating Role of Demographics by Ghose, Amitabha Chandra Bibhas Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 6/ 5559046JA2. Place hold Log in to add tags Add to cart (remove)
	122.	No cover image available Consumers' Intention to Adopt Internet Banking : An Indian Perspective by Nagdev, Kritika Rajesh, Anupama Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 6/ 5559046JKA3. Place hold Log in to add tags Add to cart (remove)
	123.	No cover image available Impact of Viral Advertising on Product Promotion : An Experimental Study by Kaur, Balpreet Sharma, Rishi Raj Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 6/ 5559046JA4. Place hold Log in to add tags Add to cart (remove)
	124.	No cover image available Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences by Sarkar, Abhijit Jha, Ajeya Mukherjee, Diganta Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 7/ 5559172JA1. Place hold Log in to add tags Add to cart (remove)
	125.	No cover image available Antecedents to Customer Loyalty in the Restaurant Industry : A Millennial Perspective by Shetty, Bhavna Bhandary , Rakshith Chandra, Sachin R Shetty, Adithya D Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 7/ 5559172JA2. Place hold Log in to add tags Add to cart (remove)
	126.	No cover image available Social Media as an Effective Marketing Tool : An Empirical Study by Shimpi, Siddharth Shriram Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 7/ 5559172JA3. Place hold Log in to add tags Add to cart (remove)
	127.	No cover image available Why Consumers Buy Counterfeit Products ? A Case Study of the Indian Clothing Industry by Verma,Saurabh Kumar,Rajender Yadav, Sunil Kumar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 7 /5559172CSD. Place hold Log in to add tags Add to cart (remove)
	128.	No cover image available Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by Singh, Balgopal Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA1. Place hold Log in to add tags Add to cart (remove)
	129.	No cover image available Power of Scent Marketing to Influence Consumer Behavior by Rathee, Rupa Rajain, Pallavi Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA2. Place hold Log in to add tags Add to cart (remove)
	130.	No cover image available Analysis of Health Drinks : What is Satisfying Consumer's Thirst ? by Shikha Bhagat Shilpa Sarvani Ravi Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA3. Place hold Log in to add tags Add to cart (remove)
	131.	No cover image available Measuring Service Quality and its Relationship with Customer Patronage at a Car Dealership in South Africa by Garg Ajay K Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA4. Place hold Log in to add tags Add to cart (remove)
	132.	No cover image available The Impact of Social Networking Sites on College Students: A Survey Study in West Bengal by Giri, Arunangshu Biswas, Wendrila Biswas, Debasish Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA1. Place hold Log in to add tags Add to cart (remove)
	133.	No cover image available What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements by Johnson, Johney Thomas,Tijo Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA2. Place hold Log in to add tags Add to cart (remove)
	134.	No cover image available Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits by Das,Manish Saha, Victor Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA3. Place hold Log in to add tags Add to cart (remove)
	135.	No cover image available Determinants of Green Marketing Leading to Sustainable Competitive Advantage for Retailers Within the Delhi Region by Bhatti, Kulbir Kaur Negi, Abhishek Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA4. Place hold Log in to add tags Add to cart (remove)
	136.	No cover image available Factors Influencing Young Consumers of Organic Food Products to Lead a Healthy Lifestyle by Heerah Jose Koshy, Moli P Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 10/ 5559576JA1. Place hold Log in to add tags Add to cart (remove)
	137.	No cover image available Intention to Adopt Sustainable Energy : Applying the Theory of Planned Behaviour Framework by Srivastava, Chetan Mahendar, G Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 10/ 5559576JA2. Place hold Log in to add tags Add to cart (remove)
	138.	No cover image available A Study of Millennials's Preferences for Social Media Advertising in Delhi NCR by Arora, Taanika Agarwal, Bhawna Kumar , Arvind Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 10/ 5559576JA3. Place hold Log in to add tags Add to cart (remove)
	139.	No cover image available Impact of Celebrity Endorsed Advertisements on Rural Consumers' Purchase Intention Towards Mobile SIM Cards : A Study Conducted in West Bengal by Chakraborty, Debarun Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 10/ 5559576JA4. Place hold Log in to add tags Add to cart (remove)
	140.	No cover image available Role of Social Network in Defining the Impact of Marketing - Mix on Satisfaction from Food Items at Subsistence Marketplace by Sharma, Yukti Nasreen, Reshma Kumar, Amit Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA1. Place hold Log in to add tags Add to cart (remove)
	141.	No cover image available Flyers' Gratification Towards Rajiv Gandhi International Airport by Arun Kumar, A Kiran Kumar,D Shekhar, V Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA2. Place hold Log in to add tags Add to cart (remove)
	142.	No cover image available Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India by Padival, Adesh Michael, Lidwin Kenneth Hebbar, Sunith Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA3. Place hold Log in to add tags Add to cart (remove)
	143.	No cover image available An Exploratory Study of Positioning of Cement Brands in Rajasthan by Shyam Prasad,,S Rathore, Vishwajeet Singh Kathawala, Aslam Ahmed Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA4. Place hold Log in to add tags Add to cart (remove)
	144.	No cover image available Facilitators of E - Tail Patronage Behavior Among Generation Z Consumers by Mishra, Vivek Das, Biswajit Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 4/ 55510288JA2. Place hold Log in to add tags Add to cart (remove)
	145.	No cover image available Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model by Nandi, Shampa Bhat, Sudhindra Wolfs, Bert Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112JA1. Place hold Log in to add tags Add to cart (remove)
	146.	No cover image available The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study by Rajan, Thomason Alexander, Jacob Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112CSD2. Place hold Log in to add tags Add to cart (remove)
	147.	No cover image available Ethical Challenges in Neuromarketing : A Research Agenda by Alexander, Jacob Shenoy,, Veena Yadav, Aradhna Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112JA3. Place hold Log in to add tags Add to cart (remove)
	148.	No cover image available The Effectiveness of the Celebrity Advertisement Process and its Impact on Buying Intention by S., Sathyanarayana Gargesa, Sudhindra N, Bhavya Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112JA4. Place hold Log in to add tags Add to cart (remove)
	149.	No cover image available Talent Management Strategies and Customer Delight : A Conceptual Study by Maben, Annette Sonia Uchil, Rashmi Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112JA5. Place hold Log in to add tags Add to cart (remove)
	150.	No cover image available Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal by Baliga, Vikram Joshi, Harish Shenoy Sandeep Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 1/ 5559912JA1. Place hold Log in to add tags Add to cart (remove)
	151.	No cover image available Entry and Expansion Strategies for Burberry in Oman by Applying Porter's Five Forces Model by Abalkhail, Tagreed Saleh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 1/ 5559912JA2. Place hold Log in to add tags Add to cart (remove)
	152.	No cover image available Toys as Food Premiums : Does it Promote Unhealthy Eating Habits? (Understanding Mother's Perspective) by Shah, Manjot Kaur Malik, Garima Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 1/ 5559912JA3. Place hold Log in to add tags Add to cart (remove)
	153.	No cover image available Purchasing Criteria for Apparels among Indian Consumers by Kumar, Pawan Kanchan Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 1/ 5559912JA4. Place hold Log in to add tags Add to cart (remove)
	154.	No cover image available Belief - Based Marketing vs. Conjoint : An Illustration Using the Indian Mobile Phone Market by Truscott, Philip Chiam, Michael Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 4/ 55510288JA1. Place hold Log in to add tags Add to cart (remove)
	155.	No cover image available Market Orientation and Innovation Capabilities : Does it Impact the Performance of Small Businesses? by Hilal, M. I. M Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 4/ 55510288JA3. Place hold Log in to add tags Add to cart (remove)
	156.	No cover image available The Moderating Effect of Gender on Continuance Intention Toward Mobile Wallet Services in India by Reddy,, T. Thirumal Madhusudhana Rao, B Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 4/ 55510288JAJA4. Place hold Log in to add tags Add to cart (remove)
	157.	No cover image available Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community by Pawar,Prafulla Arjun Raut, Umesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA1. Place hold Log in to add tags Add to cart (remove)
	158.	No cover image available Think Before Getting Addicted to Smartphones ! by Dwivedi, Sunita Altekar,Shrirang Phutela, Nidhi Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA2. Place hold Log in to add tags Add to cart (remove)
	159.	No cover image available A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods by Kumar, Rakesh Kaushal, S. K Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA3. Place hold Log in to add tags Add to cart (remove)
	160.	No cover image available Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India by Sunita Kumar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA5. Place hold Log in to add tags Add to cart (remove)

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