IES Management College And Research Centre

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121.
MARKETING STRATEGY:BUSINESS-TO-BUSINESS CONSUMER GOODS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.802 / NAG / 4721.

122.
MARKETING STRATEGY:A DECISON FOCUSED APPRAOCH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / NAG / 4722.

123.
CHAINS THAT LIBERATE:GOVERNANCE OF FAMILY FIRMS by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.045 / JAI / 4873.

124.
STATISTICS FOR BUSINESS AND ECONOMICS: by
Edition: THIRD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2003
Availability: Items available for loan: Main Library (2)Collection, call number: 519.5 / HOO / 4545, ...

125.
OPERATION RESEARCH PROBLEMS AND SOLUTIONS: by
Edition: SECOND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2004
Availability: Items available for loan: Library Annexe (3)Collection, call number: 519.7 / SHA / 4953, ...

126.
STRATEGIC HUMAN RESOURCES MANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.3 / PRA / 5186.

127.
"ORGANISATION, CULTURE AND HUMAN TALENT:THE SERVICE INDUSTRY" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.01 / CHO / 5192.

128.
THE SEARCH FOR UNRATIONAL LEADERSHIP:USING RATIONAL IRRATIONAL METHODS TO CHANGE YOUR LIFE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2005
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.4092 / FLE / 5193.

129.
AROUND THE CORPORATE CAMPFIRE:HOW GREAT LEADER USE STORIES TO INSPIRE SUCCESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2005
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.4092 / CLA / 5194.

130.
WINK AND GROW RICH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 332.024 / HAM / 5195.

131.
HOW TO GET ANYTHING YOU WANT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 158.1 / QUB / 5196.

132.
WINNING:HOW WINNING THINK WHAT CHAMPIONS DO by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 158.1 / RAE / 5197.

133.
Textbook of international HRM Gupta, S C. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan India Ltd. 2006
Availability: Items available for loan: Main Library (2)Collection, call number: HUMAN RESO 658.3 / GUP / 5198, ...

134.
ITS NOT HOW SMART YOU ARE IT IS HOW YOU ARE SMART: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 155.2 / CRA / 5199.

135.
27 BRAND PRACTICES:TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 657.73 / KAP / 5200.

136.
BRAND SEGMENTATION:SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 5201.

137.
THE SPIRITUALITY OF SUCCESS:GETTING RICH WITH INTEGRITY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 158 / RAO / 5203.

138.
FREEDOM IS NOT FREE:EVERY GENRATION NEEDS TO EARN ITS OWN FREEDOM by
Edition: REV ED
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2005
In: KHERA, SHIV FREEDOM IS NOT FREE
Availability: Items available for loan: Main Library (1)Collection, call number: 954 / KHE / 5204.

139.
TEXTBOOK OF MARKETING OF SERVICES:THE INDIAN EXPERIENCE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2005
Availability: Items available for loan: Library Annexe (2)Collection, call number: 658.8(SER) / CHO / 5278, ... Main Library (1)Collection, call number: 658.8(SER)/ CHO / 15063.

140.
ENTERPRISES RESOURCES PLANNING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 0
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.0568 / JAI / 5308.

141.
OUR ICEBERGEIS MELTING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 150.1 / RAT / 5391.

142.
TRADEMARKS ADVERTISING AND BRAND PROTECTION: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / RYD / 5586.

143.
OUR ICEBERG IS MELTING:CHANGING AND SUCCEDING UNDER ANY CONDITION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 158.1 / KOT / 5616.

144.
MARKETING MANAGEMENT: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / NAM / 5666.

145.
"MARKETING MANAGEMENT:PLANNING, IMPLEMENTATION & CONTROL" by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / NAM / 5667.

146.
TRADEMARKS AND ADVERTISING AND BRAND PROTECTION:A MANUAL FOR ORGANISATIONS AND INDIVIUALS MANAGING INTELLEUAL PROPERTY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 346.048 / RYD / 5682.

147.
MARKETING MANAGEMENT:A RELATIONSHIP MARKETING PERSPECTIVE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DEHLI MACMILLAN INDIA LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / CRA / 5821.

148.
A TEXT BOOK OF MACRO ECONOMICS:THEORY AND APPLICATIONS by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 1982
Availability: Items available for loan: Main Library (1)Collection, call number: 339 / LEV / 5823.

149.
INTERNATIONAL ECONOMICS: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 1994
Availability: Items available for loan: Library Annexe (1)Collection, call number: Text Book 337/SOD/GEO/17818. Library Annexe -2 (6th Floor) (1)Collection, call number: 337 / REE / 5824.

150.
1800 RUNS BRAND SALES KHEL MEIN:ELEVEN WAY TO SCOREMORE IN LIFE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 5962.

151.
TEXT BOOK OF PROJECT MANAGMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.404 / RAM / 5969.

152.
TEXT BOOK OF PROJECT MANAGMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.404 / RAM / 5970.

153.
INVESTMENT AND SECURITY ANALYSIS:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 332.6 / KHA / 5974.

154.
MARTERIALS MANAGMENT:CASE STUDY SOLUTIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2003
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.7 / KAU / 6048.

155.
LOGISTICS AND SUPPLY CHAIN MANAGMENT:CASES AND CONCEPTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.7 / RAG / 6049.

156.
STORES MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 1996
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.788 / MEN / 6050.

157.
STRATEGIC MARKETING MANAGEMENT:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.81 / / 6051.

158.
TEXTBOOK OF MANAGEMENT STATISTICS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 519.5 / RED / 6052.

159.
INTERNATIONAL BUSINESS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.049 / S S / 6053.

160.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAT / 6054.

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Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM